In January 2010, we were lucky enough to receive a call from a close contact asking us if we’d consider ‘helping out’ with a campaign for the new Gorillaz album, ‘Plastic Beach’. This was to be our first involvement with a major label… Parlophone EMI.

The Swedish House Mafia (SHM) is made up of three DJs; Axwell, Steve Angello and Sebastian Ingrosso. Each artist has his own solo career and successful record label. In 2009 their manager approached us with a simple and clear brief: within two years the brand was to be strong enough to promote itself through its own channels to such enormity it could successfully run live shows around the globe.

In Spring 2009, we were presented with a brief to provide a strategic social media campaign for tech-trance DJ/producer, Sander van Doorn. The aim was to utilise every marketing tool available to communicate with fans and peers with the goal of gaining more votes to push Sander to within the top ten of the DJ Mag Top 100.

January 2010, saw the beginning of In October 2008, we teamed up with the above mentioned agencies to work a global campaign for what was to be Chris’ first major single after Changes.