Services
Having worked in social media for more than four years we’ve heard pretty much every piece of marketing lingo there is, so in an attempt to keep it simple, staying away from words like ‘holistic’ and statements like: ‘Amplify word of mouth by motivating influencers’, here’s a snap shot of each of the services we offer…
Word of Mouth
We research and engage with relevant bloggers on your behalf, building a relationship using good content, a one-to-one approach and two way dialogue. The idea being that by listening to these people, the emphasis is on information exchange rather than a heavy sell.
Social Media and Social Networking
Be it core networks or specialist geo-specific sites, we can offer advice, support and strategies to help you make the most out of the opportunities these networks offer. We can also manage these communities so as to complement your brand in a way that you desire.
Podcasting
Some like to watch, some like to listen. The podcast is a powerful marketing tool, so whether it’s audio or visual, we always recommend our clients to get involved. We have clients who deliver weekly radio shows and how-to guides, and others that prefer offering fans a quarterly mix. How creative and how often you want to engage with the public using podcasting can be tailored to your requirements and preferences.
Blog Management
Blogging and micro-blogging are increasingly important in the entertainment industry; musicians all over the globe have a space in which they communicate with fans with the click of a button. In consultation with you we can offer research and management of social-media style news blogs that will suit both you and your target audience.
Viral Seeding
From time to time we are asked to seed free music on behalf of our clients. We value taking an ethically sound approach, which engages with the fan base, the online key influencers and relevant forums. This process will be managed, analysed and reported on, so you’ll get a real understanding of how far the music/content has travelled.
vLogging
Video is by far the most valued form of media and for those not shy of the camera, a video-blog is a fantastic method of communicating with fans and getting real personality across. We like to take chunky pieces of tour footage and compile short video blogs with a raw and real taste to them.
Creative consulting
The design element in social media can be difficult to get right; some artists overlook its importance whilst others obscure the message by over production. Our experienced creative team can design or refresh your brand identity and make sure that it is synchronised across all the social media platforms you may wish to engage in.
Application Development
“Tweet this, like that, download this…” our world is clearly now all about sharing content, often for a prize, but mostly just because you’re encouraged to. We can ensure that all your social media applications are built into a continuous strategy, so that they are more than just an expensive add-on. There is no denying these apps are catalytically helping generate larger fan-bases, but we believe in clever use, not over-use.
Social Media Advertising
Whilst advertising has struggled somewhat since the web 2.0 boom, we do still believe as part of a full online campaign, there is a place for this tool. We’ll manage this process for you, monitor the results and adjust the strategy when necessary throughout the project.
e-Marketing
The world of email is harshly criticised these days. Some market researchers claim that e-Marketing is nearly extinct. We feel however, that despite this, the power of direct to consumer [fan] interaction can still play a part in any artist’s marketing strategy. With two main provisos; firstly that communication should only be between those who wish to be involved and secondly that once you start, you need to continue; dipping in when you’re publicising a new EP isn’t good enough these days…
Crisis Communications
We wouldn’t wish a need for this service on anyone, but from time to time, things can go wrong. The digital world can be a scary place. How you deal with forums, bloggers and online journalists is key to getting the right message heard. We have a strong background in public relations and issues management and so have the knowledge and experience to help you if things go a little P Tong.
Sports and Entertainment
We’ve recently delved into the world of sports and entertainment. Obviously both these worlds differ from the music industry, but much of the above theory still applies. Whether you’re a pro-golfer or an actor, we firmly believe it’s important to maintain an online presence and engage with your fan base.
Do you need some social media strategy buzz words?
Check a site made by Mike Phillips and Stedmesiter – excellent banter!
